Music Video Production
2001 - 2007
When I started, the second floor of Zeum featured an impressive looking, totally custom interactive studio. Unfortunately, it needed a minimum of 3 staff to run, it couldn't be engaged fully unless you had a minimum group size of 10 people and it was so much on the cusp of new technology that it crashed frequently, ruining people's experiences, after they had waited 30 minutes for a group to gather. To boot, they couldn't really engage too creatively because the scripts were canned and they had very little input or choice of media to create. The idea for Music Video Production came from a very good friend and colleague, Janell Flores. I can't take credit for the idea but I can take credit for the design of the space, the choice of technology to use, and how we developed the experience beyond a karaoke cd and VHS tape.
Solutions to highlight: All visitors, regardless of age or number can participate and activate the space. Music can be provided in all languages and can fit certain themes Music video production was an easy leap to make where visitors created their own music tracks and then performed them on stage. Class field trips could adapt the music video concept to teach writing, group leadership, collaboration, and public speaking, not to mention discussions about style, genre, and the power of images and music. The experience could be provided by one staff member although two was optimum. So it was effective and cost efficient. Take home videos were a big hit and encouraged repeat visitors.
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